Cogs & Marvel

Green Light Events, a dynamic Irish brand events and experience company, were looking for a new look and feel to help them launch a new office in San Francisco, home of their trendy, techie client base.

They are a creative agency that produces immersive and entertaining activations and events. But they also bring solid strategy, analytical abilities and simply awe-inspiring logistical skills. They even have their own in-house travel company.

To myself and the team at The Pudding, this skill mix looked like the reasoning, strategic left brain working in sync with the creative, artistic, emotional right brain. And so a simple, powerful and true communicative concept was born. Next, we personified the left brain and the right brain as Cogs and Marvel, weavers of fact and magic.

Green Light Events hadn’t come looking for a name change, but a new name they found. And a terrific reception on both sides of the pond.

Do check out their great new site: cogandmarvel.com

Or view highlights below. Click on the pdf version beneath each of the text-heavy screenshots for extra clarity.

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