About Me

I started out in philosophy, pondering the Big Questions. I found my calling however, pondering the smaller yet more commercial questions – the metaphysics of toothpaste? The existential experience of a car dealership? The meaning of cheese?

I’ve worked with top ad agencies, smaller creative houses and boutique design outfits as well as directly with every size and shape of client, seeing projects from strategy via creative to multi-platform roll out. What you see on this site is just a small sample of my work. I get an equal kick out of writing snappy headlines or finely crafted and succinct long copy and I have an almost fanatical obsession with punctuation.

I’m also a Dublin Institute of Technology MSc. Advertising graduate and Kinsale Shark Award Winner.

the one march