iRadio, an eclectic music radio station with youth appeal, launched with these quirky, edgy tv spots. The media spend was big. We needed to create ads that would merit repeat viewings, so every line of dialogue is actually the title of a song which includes the word ‘i’, giving music buffs plenty to puzzle over. D.A.D.D.Y provided wonderfully surreal visuals with Dali, Jim Henson and Terry Gilliam cues. These ads were very well received, both within the business and by the saavy, young listenership of iRadio.

And also for iRadio, a teaser recruitment ad. This one was nominated for an Irish Times Cedar award.


Agency: Bloom

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