National Newspapers of Ireland

The National Newspapers of Ireland ran an inter-agency competition. The brief was to capture the ‘essential pleasure’ of reading a newspaper. Our response was all about the joy of disappearing into a broadsheet, both mentally and physically. It’s a great way to engage the mind and get a little bit of escapist ‘me’ time whether at home, work or on the daily commute.

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Art Direction: Robert Boyle

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