Say Colgate, think toothpaste. But Colgate-Palmolive Dublin is so much more. From this location, much of the global empire is run. The vision, the planning, the logistics and tech are simply awe-inspiring, and they call on the talents of the very best people, Business Analysts who are data-driven and systemic in thought but also highly creative and communicative. 

But attracting talent such as this is a competitive business, especially in a world where Big Tech is trendy – highly visible, flashy even. Heritage brand Colgate-Palmolive can’t compete on those terms, nor should it. To attract the best BA talent, The Pudding team and myself instead drew on the quiet confidence of a brand that has seen 200 years of steady, global growth. This, after all, is a brand that can be found in half the world’s homes, a brand with greater market penetration than Coca-Cola. This is where you become the best Business Analyst you can be. 

To reflect the truth and substance of this claim, this social media recruitment campaign featured real BAs from Colgate-Palmolive Dublin. 

Agency: The Pudding