The Digital Marketing Institute are top of their game. The global authority in online digital sales and marketing education, they’ve empowered over 55k people with digital skills, and built an engaged community of white hot talent. To keep their edge, they’ve developed a panel of Subject Matter Experts and it includes digital heavies such as Google and Linkedin, as well as online trailblazers like The Economist.

This is a dynamic operation carving a new space in the most responsive and edgy of industries. All the DMI needed was a brand big and bold enough to carry their offering, and leading London agency venturethree obliged. They led with a big and beautiful idea, that digital is accessible to everyone and empowers everyone – the DMI is a career coach who’s job it is to get you into this most exciting game in the world, digital marketing. And my role in all this? To bring that idea to life, in a voice that is sharp, energised and credible, that communicates the awesome potential of digital and the innovative yet rock solid offering that is the DMI. I’ve carried that voice across countless communications – web, brochures, emails and many more. I love this brand.

Here’s a few sample pages from the DMI Pro brochure:

We needed to empower the DMI staff with Tone of Voice Guidelines so they so they could stay true to brand at every touchpoint and create communications that were ‘sharp, credible and energised’. This is me giving a workshop at the DMI headquarters.

Then along came Covid, and an explosion in online education. We created ads to seize the moment.