Coalface Capital is a startlingly different mechanism for sharing the wealth among lone traders who join a new network. It involves an ingenious redirection of funds via the trading platforms themselves, a trading league where you can observe trends with a view to improving your own trading, and even a virtual hedge fund.

It’s a clever idea with immediate monetary gratification and a bigger ambition – but a simple sell, it ain’t. So the first challenge was to inspire the curiosity of busy traders. Founder Declan McEvoy likes to disrupt. That’s why he wanted old Nick himself to disrupt the morning commute of City AM readers.

‘Got you this far? Now for the complex, multi-layered big idea made simple: