This is a banner ad for TV3’s ‘Diary of…’ series which followed the real life experiences of people such as beauty queens, rising stars and showbiz kids. It was classic voyeuristic TV, an invitation to look into the lives of others – ‘just like looking through a keyhole really…

And it worked. And goes on working years later. In fact, this skimpy ad is the most visited page on my whole website – any ideas why? You must know, right? You’re here after all 😉

Agency: Bloom